Boosted by the positive reception from the industry since its launch, the group arrived in Miami with the goal of forging new partnerships and continuing to fuel its growing pipeline of original productions.
Produced by Luis Cabrera and Ana Paula Carreira, from Miami
Last November, Break da Rulez launched as an independent entertainment company and film studio, based in North America and Latin America, dedicated to developing original documentaries, formats, and films that push creative boundaries and generate cultural conversation.
Led by Edgar Jaramillo, who previously led Vice Studios in Latin America and the US Hispanic market, along with a team of executives with decades of industry experience, Break da Rulez made its presence felt at this year’s Content Americas, fueled by the energy they’ve carried since their launch.
“We came to Content Americas to close deals,” Jaramillo confidently told ttvnews from Miami. “We announced Break da Rules in November, and since then, the industry’s reception has been incredible.”
“We have several projects we’re starting with amazing partnerships,” he revealed. “We had certain things we’d been working on since February, and I can tell you, without exaggeration, that from November to now, the pipeline has doubled, whether through partnerships or opportunities that came our way. We have directors, producers, and different players who brought us projects. We’ve been able to add things that were already starting with great potential.”
Thus, the executive explains that 2026 began “with incredible momentum” and that the goal at Content Americas is “to capitalize on all that energy,” aiming to announce new partnerships at the end of the event.
Regarding the origin of these partnerships, Ignacio Segura, Creative and Commercial Director of Break da Rules, explained to ttvnews that the focus at the moment is Latin America, “but we really want to focus on the whole world,” he stated.
“We have partnerships in Colombia, Mexico, Argentina, and Chile; and we’re in talks in Peru. We’re also opening up the Portuguese-speaking market in Brazil, Portugal, and Portuguese-speaking countries in Africa. We’re looking for stories and content, in both Portuguese and Spanish, to expand our market there.”
The region also influences the type of project to be developed, as Jaramillo explained, where the primary focus is identifying the project’s target market: “We have a priority in Mexico, which is where the most content is purchased. Then come Colombia, Argentina, and Chile,” the director detailed.
And in terms of genre, there are three main ones for the group: “We have three genres we focus on most: sports, music, and true crime. True crime is what drives the world right now. And music and sports are a constant; there are always fans of both. And if it’s a true crime story about sports or music, even better,” he explained.
“Ultimately, we try to find human stories, stories that are more incredible than fiction, and that end up being a story that connects globally,” he summarized.
Another format they are also focusing on is animation, where Nicolás Matiz, an audio and software engineer, sound mixer, and producer, plays a fundamental role. “Part of my background is incorporated into a pipeline where we can create more economical and efficient animations,” Matiz explained. “My job is to create pipelines with AI, automation, and other technologies to help creators use certain tools and produce their content. It’s an in-house development.”
Finally, Jaramillo also highlighted the new trend that has swept the industry in recent months: vertical content. “The vertical format is a fantastic thing for the industry to generate cash flow. There’s a huge demand. The purpose of vertical content is to keep a lot of content flowing. It’s good for the industry because these aren’t high-budget projects. And if you can get that machine moving, it’s a flow of money that can be invested in longer-form content. That’s how we see it: we can generate incredible content with reduced budgets and reinvest the profits in long-form projects.”
