The Brazilian Content delegation is once again present at the market in Miami, aiming to strengthen its alliances and position the country as an audiovisual production hub for the region.
Produced by Luis Cabrera and Ana Paula Carreira, from Miami
Brazilian Content, a program dedicated to the internationalization of independent Brazilian audiovisual production since 2004, attended Content Americas for the third time. The event is being held this week in Miami.
With the largest delegation ever registered at the event -25 companies and 36 professionals, an increase of almost 50% compared to 2015- Brazilian Content arrived to close new deals, expand partnerships, and position Brazil as one of the leading players in the Latin American audiovisual industry.
“Today, Brazil is a country with a very strong production and industry, which enjoys significant recognition,” said Lucas Soussumi, Executive Manager of Brazilian Content, in an interview with ttvnews.
“Proof of that is that last year we won our first Oscar, we had nominations for the International Emmys, and this year we’ve already started with a Golden Globe,” he added. “I think that in terms of the visibility of our productions and our narratives, we’re very strong.”
Regarding the business side, the executive highlighted that while Brazil doesn’t have as robust a regulatory framework as other territories, it’s a market with a solid number of pay TV subscribers and a growing number of streaming subscribers.
“And we also have the big groups like Globo, SVT, and Record,” the executive explained. “There are always opportunities for independent production companies. It’s a very strong industry. When it comes to financing in Brazil, we have the Federal Audiovisual Fund, with a very large number of projects.”
NextFrame Also Present in Miami
The Brazilian participation in Content Americas also marks the fifth event on the NextFrame São Paulo agenda, a program that integrates Spcine’s International Markets Training and Exchange Program, funded by the Aldir Blanc National Policy (PNAB/MinC), the São Paulo Municipal Secretariat of Culture and Creative Economy, and the São Paulo City Hall, and implemented by the Brazilian Audiovisual Content Institute (ICAB).
“NextFrame is a project we created with the support of an incentive program established in Brazil called the Aldir Blanc National Policy. We submitted a project proposal, and it was approved to take 180 professionals from the cities of São Paulo to international markets,” said the executive.
NextFrame São Paulo is supporting 11 professionals from São Paulo attending the event (6 women and 5 men), reinforcing the program’s commitment to the internationalization of talent from diverse backgrounds, in line with the guidelines of PNAB and Spcine.
