The renowned executive was named director of International Sales and Co-Productions.
Mediacrest announced the appointment of Berta Orozco as its new director of international sales and co-productions.
The executive is joining the sales team led by Emma García.
Orozco has more than thirteen years of experience in distribution and co-production of global contents, working hand in hand with Viacom CBS, in addition to Latin American groups such as Caracol TV and TV Azteca.
In addition, she has an extensive knowledge of television content markets in Western Europe, Africa, the Middle East and Asia, in addition to her experience in Spanish production as editor, assistant management and coordinator of content in entertainment programs.
From the beginning, Mediacrest has worked its international dimension through the search for agreements with global producers and distributors and with the option of international success formats.
Under this premise, an agreement with ITV was reached to produce El cazador with RTVE. Also, Mediacrest and Freemantle reached an agreement in 2022 for the distribution of the La Profe series.
Mediacrest also has international agreements for the development of fiction series with Reelmedia e Yle (17khz) and Dynamo for Vix+ (Nautilus); Discovery, with the docuserie Crónicas del Zoo, aired on Dmax, Canal Sur and à Punt; and the Japanese NHK, with the show MAPI, the adaptation of Chikos Challenge, aired on TVE.
