250,000-Square Foot Banijay Studios Brasil Opening In São Paulo in 2023
Banijay, the world’s leading producer and distributor of international content, is set to open the largest independent production studio facility in Latin America, Banijay Studios Brasil, in 2023, it was announced today by Ben Samek, President and Chief Operating Officer, Banijay Americas.
Based in São Paulo, Banijay Studios Brasil is nearly 250,000 square feet (more than 70,000 m2) and will welcome third-party TV and film clients alike. The studio deal was led by Samek, Endemol Shine Latino President Laurens Drillich and Endemol Shine Brasil CEO Nani Freitas.
The studio will be managed by the team at Endemol Shine Brasil, the leading independent studio in Brasil, behind many of the nation’s top-rated unscripted series.
The studio will offer a variety of options for productions of all sizes, with indoor and outdoor facilities, world-class technology, scenography sheds and modern office space for producers and talent. The new facility is being built in Guarulhos, located just miles from São Paulo’s international airport and is expected to open its doors next spring.
“We are always looking for new opportunities to grow our business and strengthen our local production companies and at the same time, enhance the quality of our shows,” says Drillich. “So, when the team at Endemol Shine Brasil came to us with a plan to build a studio complex in São Paulo, we were immediately interested. There is currently a huge demand for studio space in Brasil, a very important market for us, with one of the most engaged audiences in the world and endless possibilities. Our parent company at Banijay recognized this made a lot of sense and quickly made the necessary investments to make Banijay Studios Brasil a reality.”
Freitas added, “Here in Brasil, we have seen record growth in original television production over the last few years and with that growth, there has been a tremendous demand for audiovisual facilities for studios like ours to deliver high-quality programming to networks and streaming platforms alike. So, we chose to build this new world-class facility, where we can both produce our own original content and also offer third-party clients the opportunity to produce their series in this beautiful, massive new space, as well.”
Endemol Shine Brasil, which just celebrated its 15th anniversary, currently produces hits for Globo, Netflix, HBO Max, Band, Discovery Home & Health, Record, MTV, GNT and numerous other outlets. And it’s behind such hit series as Love Is Blind, MasterChef, Survivor, All Together Now, Rio Shore, The Rolling Kitchen, Iron Chef, Extreme Makeover: Home Edition, The Wall, Masked Singer, Queen Stars and recently launched MasterChef+.
