The distributor announced two new multi-territory deals for Korean formats Bloody Game, from MBC, and EXchange, from CJ ENM.
At the start of Miptv 2022, Banijay has announced two new multi-territory deals for Korean formats Bloody Game and EXchange.
Bloody Game is a competition reality series where one fierce survivor walks away with a grand cash prize. To win, they must beat their rivalrous competitors, who live together in a secret house and face a series of challenges with no contact from the outside world. To avoid elimination, the contestants use tactics, form alliances, or else engage in player-to-player conspiracies whilst competing in games. When evicted, they are sent to a secret room where they reside for the remainder of the game. Unless, however, they succeed in a final chance to return upstairs for the Bloody Game to continue with a hope to walk away with the prize.
The deal will see Banijay represent the format in nine countries across Europe, with potential to be adapted in France, Germany, Italy, Denmark, Finland, Sweden, Norway, Belgium, and the Netherlands.
The series launched in Korea in November last year, drawing subscribers to OTT channel WAVVE, who partnered with MBC on the show.
Bloody Game has just been nominated for a C21 Format Award, with the winner revealed at MIPTV in Cannes. Also at the market, Banijay’s Carlotta Rossi Spencer will be speaking on a FRAPA panel titled ‘The Rise of International Partnerships and Co-Productions’ on Monday March 4th.
EXchange sees young couples, who split-up in the past, live together for three weeks, some hope to reconnect while others are ready to find new love. There is just one rule; you can’t reveal who your ex is. Even the audience is initially oblivious as the participants get to know each other through dates and the ex’s insights. Every evening each person sends a text message to the person they’re interested in. Whilst anonymous, the one thing they do know is if it is from their ex or not. Everything changes mid-season as the couples are revealed and so are the senders of the texts. Emotions change, connections are made, and love rekindles, culminating in the final episode when each single must announce who they’d like to leave the show with.
As an original format from CJ ENM’s SVOD platform TVING, EXchange launched last year and showed continuous growth of UV every time new episodes were released and became the highest-viewed show on the platform among the entire slate of original content. TVING also recorded the highest number of paid subscribers with the show’s release. The first season of EXchange was particularly popular amongst younger viewers and went viral on SNS, leading to a second series order. The show also represented Korea as the National Winner for Best Original Programme by a Streamer/OTT at the Asian Academy Creative Awards 2021.
