The executive was already directing the company’s operations in Argentina and Uruguay
As of August 1, Ariel Hajmi expands his responsibilities as regional CEO within Kantar Ibope Media, assuming the responsibility of leading the Chilean market in addition to continuing to lead Argentina and Uruguay.
Ariel has a solid career of 30 years of professional experience with knowledge of the media industry, advertising, research and maintains a strategic relationship with the main players in the industry, focused on the development of digital business, leading cross media measurement in a context of paradigm shift in media consumption.
“We are experiencing a paradigm shift where technology offers new media and advertising consumption options. Geographical borders are fading and global and local players are integrated under new business models. Within this framework of the industry, it is an honor take on this new challenge in Chile, one of the leading markets in Latin America, where, as in other markets in the region, we are already working hard to activate the new Golden Standard: crossmedia measurement”, comments Ariel Hajmi.
