Through this partnership, BBM Licensing will represent The Fixies for licensing and merchandising, focusing on various categories, including FMCG, Toys, Apparel, retail loyalty programs, and more.
Animotion Media, a leading distributor of premium animated content for children, has partnered with BBM Licensing, a brand management agency to expand the licensing opportunities for The Fixies animated series across the MENA region.
Through this partnership, BBM Licensing will represent The Fixies for licensing and merchandising, focusing on various categories, including FMCG, Toys, Apparel, retail loyalty programs, and more. BBM Licensing will also run promotional campaigns in territories such as the UAE, Saudi Arabia, Qatar, Bahrain, Oman, Kuwait, Egypt, Lebanon, Jordan, Iraq, Tunisia, Algeria, and Morocco.
“We are excited to be working with BBM Licensing to grow The Fixies brand across international markets,” said Julia Nikolaeva, General Manager at Animotion Media Group. “This partnership will allow The Fixies to become a household name, as BBM Licensing’s strategic expertise and market reach will help bring our characters to even more fans through exciting products, live events, and promotions. We are especially thrilled that fans in the MENA region will soon have the opportunity to purchase products featuring their beloved characters, which is essential in extending brand engagement into the physical world.”
The partnership also paves the way for location-based entertainment, such as themed parks and interactive experiences, offering fans new and immersive ways to connect with The Fixies.
“The Fixies is a strong and beloved brand with tremendous potential in the MENA region. We are thrilled to partner with Animotion Media Group to expand the presence of The Fixies through licensing and merchandising opportunities. Our goal is to connect fans with high-quality products and experiences that bring their favorite characters to life beyond the screen,” said Amer Bitar, CEO of BBM Licensing.
Fans can look forward to a wide range of The Fixies products, promotions, and live events coming soon to key markets. The partnership is set to bolster the presence of the series and ensure continued success in new territories.
