The forecast indicates that ViX will reach 10.5 million paying subscribers in the region this year.
Spanish-language platform ViX, owned by TelevisaUnivision, is expected to be the fastest-growing subscription streaming service in the Americas in 2025, according to a new report by analyst firm Ampere Analysis.
The forecast indicates that ViX will reach 10.5 million paying subscribers in the region this year, representing an 18% growth — outpacing other platforms such as Apple TV+ (14%) and Max (9%). This positions ViX as the subscription entertainment platform with the highest expected growth across the Americas.
Among the key drivers behind this momentum are strategic partnerships with U.S. telecom operators, a strong retail network in Mexico, and a freemium business model that combines free content with both ad-supported and ad-free subscription options.
Streaming Ads Fuel Revenue Growth
In addition to subscriber gains, ViX is also leading in streaming ad revenue. Ampere predicts that in 2025, 60% of ViX’s revenue will come from advertising — across both its free and premium ad-supported tiers — while 36% will be generated from ad-free subscriptions.
With streaming ad revenue in Latin America expected to double over the next five years, ViX is well-positioned to continue dominating the advertising-driven streaming market.
Key Partnerships and a Clear Strategy
ViX has secured major bundle deals that drive growth. A recent partnership with Charter Communications in the U.S. will add 900,000 new ad-tier subscribers between 2024 and 2026. In Mexico, the platform has deals with OXXO, Mercado Libre, and Disney+, further strengthening its regional footprint.
“As most platforms shift from chasing user growth to focusing on profitability, ViX entered the market with a clear, tiered strategy from the start,” said Deborah Polanco, Analyst at Ampere Analysis. “It has already become the third global streamer to reach profitability — and in record time.”
Natalie Cruz, also an Analyst at Ampere, added: “ViX has maximized demand for Spanish-language content through a wide catalog and flexible plans that appeal to all audiences. Its stronghold in the Americas and deep understanding of Spanish-speaking viewers have allowed it to monetize effectively through advertising, now its main source of revenue.”
