The new MIP London will run alongside The London TV Screenings and take place on February 24-27, 2025.
Already a staple of the annual calendar of tradeshow events for the audiovisual industry, Miptv will be moving from its traditional location in Cannes, France.
After this year’s edition, which will take place on April 8-10 at the Palais des Festivals, the event will move across the pond to London for 2025.
The new Miptv, named MIP London, will run alongside the London TV Screenings (February 24-27) as a “complementary” event. MIP London will start with a pre-opening on Sunday, February 23, and will take place at the Savoy Hotel and IET London: Savoy Place.
RX France, organizers of the Mip events, said in a statement that the new Miptv will deliver “versatile meeting and screening solutions and a comprehensive invitation program””giving free access to qualified buyers.
“The creation of MIP London is a direct result of clear and evidenced market factors,” said Lucy Smith, entertainment division director at RX France. “There is a continued appetite for a global content market in the first half of the year. MIP London will not only alleviate a busy events calendar but will provide an additional entry point for international companies to gather in London at the same time.”
“Staging markets that provide clients with the best possible solutions for showcasing their content and facilitating deal-making is what we do best at MIP and take a huge pride in, as proven over decades in Cannes and more recently Cancun. We have consulted with many of those already hosting events in London as well as with international companies looking to do so.”
“Our vision is a market that complements, not competes with, the established screenings program, that provides further options for the widest range of international distributors, studios and buyers to take part and can bring even more business to London in February for the benefit of all. Leading RX France’s first MIP market in London is an opportunity I’m very grateful for,” she added.
As for the upcoming edition of Miptv in Cannes, the organization is expecting to welcome over 130 exhibitors.
Meanwhile, Mipcom Cannes will take place on October 21-24 at its traditional venue, celebrating its 40th edition.
Canneseries, the festival which has been running alongside Miptv, will also remain in Cannes, with no move in the horizon.
