The leading media group in Spain chooses FUBO and Plex to launch its first foray into the business of free streaming channels.
Atresmedia Internacional makes its debut in the FAST (Free Ad-Supported Streaming Television) segment with three new channels, adding to the offerings already operated by the leading Spanish media group in the international market.
Zona Investigación, Cine y Series, and Única join the four linear channels – Antena 3, Atreseries, Atrescine, and ¡HOLA! TV – and the online platform – atresplayer – already operated by Atresmedia Internacional, reaching over 60 million households in Latin America and the United States.
For this initial phase, Atresmedia Internacional has chosen to launch on FUBO and global media streaming platform Plex, two U.S. global media streaming platforms. The goal is to expand the presence of these streaming and free signals in the Americas through upcoming agreements with other distributors.
With nearly 30 years in the Pay TV business, Atresmedia Internacional, is behind premieres such as Vis a Vis, La Cocinera de Castamar, La Edad de la Ira, La Valla, Los Protegidos, Deudas, and some of the most iconic titles in Brazilian novelas.
Now, as its director, Mar Martínez-Raposo, asserts, “we want to bring our content closer to the emerging audiences in the market, highlighting our extensive experience as well as the production strength and vast library of Atresmedia, which succeed worldwide.”
The three new FAST channels, distinct and complementary to each other as well as the existing offering of Atresmedia Internacional, stand out for their variety of genres:
Zona Investigación (ZI): A deep dive into the most challenging reality with a journalistic approach to thoroughly uncover what truly happens behind notable events Reports, documentaries, interviews, and impactful reports reveal unprecedented facts and untold human stories, following extensive research.
Cine y Series (CyS): Spanish series and films ensuring fun and entertainment with programming that encompasses all genres: comedy, drama, intrigue… featuring renowned directors and actors on the world stage.
Única: A lifestyle channel that focuses on personal well-being through ideas and advice, as well as real stories featuring important and recognized women.
