The renowned executive was named Head of Sales and Acquisitions.
Prime Entertainment Group, a leading distribution company specializing in programs related to cinema for broadcasters, proudly announces the appointment of Leyla Formoso as the new Head of Sales and Acquisitions.
With over 25 years of industry experience and a remarkable track record, Leyla will spearhead Prime Entertainment Group’s strategic efforts to refresh and enhance its distribution strategy.
As part of the Hildegarde Group, Prime Entertainment Group has been a prominent player in the distribution of programs related to cinema for over two decades. With a focus on interviews, red carpets, news, and other cinematic programs, Prime Entertainment Group has established itself as a reliable source of premium entertainment.
In a bold move to expand its offerings, Prime Entertainment Group is set to integrate animation content from Hildegarde Group’s renowned and award-winning acclaimed animation production companies, Les Armateurs and Folimage, into its lineup. This initiative aims to diversify Prime’s content portfolio and offer a broader range of high-quality programming to the international broadcasting market.
Leyla Formoso’s appointment not only signifies Prime Entertainment Group’s commitment to growth but also underscores the importance of nurturing existing partnerships. With Leyla’s extensive industry relationships and track record, Prime Entertainment Group is proud to announce that she will continue to represent Nelvana and Corus Studios, two of her long-standing and faithful clients, alongside her new responsibilities at Prime. This collaboration will foster positive synergies and unlock new opportunities for both Prime Entertainment Group and its esteemed partners.
“Leyla Formoso’s appointment marks a pivotal moment for Prime Entertainment Group,” said Reginald de Guillebon, President at Hildegarde Group. “Her extensive experience and deep understanding of the industry, coupled with her passion for innovation, make her the ideal candidate to lead our sales and acquisitions team into this exciting new phase.”
Leyla Formoso brings a wealth of knowledge and expertise to her new role, including her longstanding relationships with clients such as Nelvana and Corus Studios. Her Latin spirit and unwavering dedication to excellence will undoubtedly energize Prime Entertainment Group’s sales initiatives and further solidify its position in the market as also acquiring animation content and New IP’s.
“I am thrilled to join Prime Entertainment Group and be part of this dynamic team”, said Leyla Formoso. “I look forward to leveraging my experience and collaborating with our partners to drive growth and deliver exceptional content to audiences worldwide.”
With Leyla Formoso at the helm of its sales and acquisitions efforts, Prime Entertainment Group is poised to embark on a new era of success and innovation in the distribution landscape.
