The group’s renew for another five years the agreement by which Atreseries and atresplayer strengthen their content offer.
Globo and Atresmedia Internacional renew for another five years the agreement by which Atreseries and atresplayer strengthen their content offer.
In a successful partnership, which began in 2018, Globo’s main telenovelas and series will once again be shown on the paid TV channel and streaming platform of the leading audiovisual group in Spain, both in Latin America and the US.
“Since we launched the agreement five years ago, we have witnessed how well the audience of Atreseries and atresplayer welcomed Globo’s content, which every month occupies very significant positions in the audience rankings and perfectly complements our original offer,” says Mar Martínez-Raposo, director of Atresmedia Internacional.
“We are very pleased to continue this long-standing collaboration in strategic territories for Globo such as Latin America and the United States. We are always looking for new audiences and this renewal is a reflection of the fact that our content connects with diverse audiences,” comments Regiane Marcílio, Content Distribution & Partnerships.
As a result of the first edition of the agreement, major Brazilian productions such as ‘A Life to Die For’, ‘Doomed’, ‘The Hunter’, ‘Time After Time’ and ‘Ambitious Women’, among many others, have been exclusive premieres through Atreseries and atresplayer for millions of homes in Latin America and the U.S. Hispanic market.
