ViX Premium with Ads tier will give subscribers access to premium content across genres at a lower price point.
ViX announced today a new ad-supported Premium tier launching in the U.S. later this year. The new ViX Premium with Ads tier will provide subscribers in the U.S. with access to the service’s exclusive premium content, including original series and movies and live sports at a lower price point with a moderate ad load.
“Building on the success of our AVOD offering and our strong SVOD subscription growth, we are expanding access to our Premium offering with the new ViX Premium with Ads tier. This tier will provide U.S. subscribers with more options to enjoy the full offering of our original productions and live sports at a lower price point, further enhancing the accessibility to our service,” said Pierluigi Gazzolo, CEO of ViX at TelevisaUnivision. “ViX Premium with Ads will extend the reach of our product to more consumers and create additional opportunities for brands to engage with our growing audience.”
The monthly subscription price of ViX’s new ad-supported Premium tier will be announced in the coming months.
ViX Gratis, launched in April 2022 and reaching over 40 million users in Spanish-language Americas, along with ViX Premium, launched in July 2022, are available through the ViX app across all major mobile platforms, connected TV devices, through retail partners, and on vix.com. ViX Premium with Ads will become available later this year. As part of TelevisaUnivision’s Spanish-language content ecosystem, the platform complements the overall linear business to best serve Spanish-language consumers. ViX is currently available in the U.S., Mexico, and most of Spanish-speaking Latin America.
