The great numbers of its newest title, Safir, has ATV looking ahead to a lot of deals for the drama during and after the current edition of Mipcom Cannes 2023
*with production by Ana Paula Carreira, from Cannes, France
Yesterday, Monday 16th of October, the drama Safir, the newest drama for ATV channel in Turkey, climbed to top of the ratings of the prime time with a 5,31 points of audience and a share of 15,50%.
The results don’t come as a surprise: the series has been steadily improving each Monday since its debut on September 4th.
“Safir is doing very well in Turkey,” shared Müge Akar, recently promoted to Head of Global Distribution at ATV. “We just received the results of yesterday broadcast and we are number one, so congratulations to the ATV team.”
Safir follows the story of one of the most prominent families in Cappadocia, the Gulsoy Family. The Gulsoy family finally comes together after a long period apart upon the arrival of the eldest son, Ates, from America. Feraye and Yaman have been each other’s first love since childhood, hiding it from everyone.
On the night of Feraye’s birthday, Yaman’s brother Okan gets involved in a crime and everyone’s lives get upside down. Yaman will be compelled to marry Aleyna in order to keep his brother safe. Ates will marry Feraye to reunite his family and protect Feraye’s child.
“I’m confident to say they will be many deals to be announced for Safir after Mipcom,” said Akar.
