The South American Football Confederation announced a deal with Irdeto to fight against piracy.
The South American Football Confederation, Conmebol, announced its association with digital platform security firm Irdeto through which “it will protect its brand and combat piracy of live football matches.”
As part of the agreement, Irdeto will supervise all matches, including the final match of the Copa Libertadores.
The association aims to address the redistribution of online piracy, one of the biggest threats to content owners, broadcasters and operators, as well as to provide monitoring and brand protection services.
“South American football attracts a global audience that expects great matches and a premium experience, and the protection of the live signal quality of our matches and our brand is crucial for this,” said Juan Emilio Roa, Commercial Director of Conmebol, as published by Irdeto.
“Irdeto’s experience in protecting live sports content and its ability to provide sophisticated online piracy detection technology combined with proactive services aimed at protecting our brand and eliminating illegal content, make it the perfect partner since the Global interest in South American football continues to increase,” he added.
Bengt Jonsson, senior vice president of Sales and Services at Irdeto, commented: “As one of the six continental confederations of FIFA, responsible for the organization and government of the main international South American football tournaments, both the Conmebol brand as live football content are extremely valuable and must be protected.”
And he concluded: “The confederation understands the importance of combining cutting-edge technology with proactive services to ensure that illegal content flows are eliminated quickly, so that substantial investments in licenses are not devalued and consumers are not exposed to the dangers that they come from sources of illegal content and illegitimate violations of the brand.”
