The first film produced in Argentina by Paramount Television International Studios, in association with Tres Planos and Infinity Hill, won the award in the Entertainment category.
El Gerente (The CEO), the film directed by Ariel Winograd, was crowned with the Golden Lion Award in the “Entertainment” category at the Cannes Lions 2023 Festival, one of the most prestigious awards in the advertising industry.
“It is encouraging and inspiring to receive such an important recognition as the Golden Lion at the Cannes Film Festival,” said Dario Turovelsky, Senior Vice President of Broadcast and Studios, Original Spanish, and Portuguese Content. “This is the crowning achievement of great teamwork, which drives our Paramount Television International Studios to continue creating and producing quality content and great stories that can impact global audiences.”
El Gerente premiered last year on Paramount+ and became one of the most-watched shows on the platform. Starring Leonardo Sbaraglia and Carla Peterson alongside Luis Luque, Cecilia Dopazo, Valentín Wein, Marina Bellati, Mónica Raiola, Agus “Papryka” Suásquita, Ignacio Saralegui, among others, El Gerente is the first Paramount+ original movie produced in Argentina.
Written by Patricio Vega (Hermanos & Detectives, Tesis Sobre Un Homicidio) and produced by Paramount Television International Studio in association with Tresplanos and Infinity Hill, the film is inspired by the book El Gerente de Noblex, whose exclusive worldwide rights were acquired by Paramount.
El Gerente tells the story of Alvaro, a marketing manager who has long since fallen from grace. Separated, father of a teenage son with whom he can barely maintain a dialogue, bored in an unchallenging job, and a body that is beginning to suffer the consequences, his life has entered a long slumber from which he will have to wake up when Manganaro and Federica (the owner of the company and the new star general manager), demands him to innovate his mediocre sales campaigns.
Alvaro and his team will have to rise to the occasion, but he is not looking forward to the amount of pressure and unexpected exposure and the risk they will have to overcome. The campaign puts Noblex in the center of the media spotlight and Álvaro on a tightrope: from there, he will have to choose what is important to him.
In addition to the Golden Lion, El Gerente has been awarded the top statuette at the Martín Fierro de Oro for “Native Digital Communication” and the award for “Best Digital Fiction Content for Platforms”.
