The Sales Manager of the Finnish group arrived at the Budapest market with a portfolio of factual and fictional series, as well as content for kids and teens, relevant to Eastern European countries.
By Rodrigo Ros, from Budapest, Hungary
During Natpe Budapest 2023, an audiovisual event that takes place from June 19 to 22, at the Intercontinental Hotel, in Budapest, Hungary, Finnish group YLE is presenting its content portfolio for Eastern European markets.
“In this edition of Natpe Budapest we are presenting new factual series, series about superheroes, also a jailer-type series project,” Maria Kivinen, Sales Manager at YLE, told ttvnews.
“We are very interested in presenting the programs for young adults, where I see that it is something new that is being explored in this market. We will see in the coming weeks what the results are,” the executive concluded.
