Mark Marshall, Interim Chairman, Global Advertising & Partnerships explained how the group is presenting an advertiser-first ecosystem, with more consumer touchpoints and bigger partnerships.
NBCUniversal held their 2023 Upfront presentation at Radio City Music Hall, where company leaders took the stage to showcase the depth and breadth of its upcoming content across One Platform, focusing on how NBCUniversal’s unified business creates culture and cultivates community to help reach one billion people worldwide.
NBCU’s One Platform is the advertiser-first ecosystem that provides more consumer touchpoints and bigger partnerships with real impact and sales results that stand out across screens within a cluttered media and tech ecosystem.
Mark Marshall, Interim Chairman, Global Advertising & Partnerships, NBCUniversal, said: “So it’s clear: this marketplace is going to be extremely competitive, which means you need every impression to work harder than ever. This is exactly why we built One Platform, to be the only, advertiser-first ecosystem, that provides you with: More consumer touchpoints, smarter technology, bigger partnerships, and the best impact and sales results for your business.”
“And your customers are engaging with this content across all of our platforms, including Peacock, the fastest-growing, and most-complete streamer in the market. Think about it: when you combine the biggest broadcast network in prime -NBC- with the most complete streamer -Peacock- you can reach nearly 160 million people, with only ten percent duplication. This is the high-profile, unduplicated reach you have all been looking for, and unlike some of our digital video competitors, it’s in the content you actually want to be a part of. And when you bring these cross-platform audiences together, fragmentation isn’t scary. It can be an advantage for your brand.”
The group also announced new and upcoming programming, including new seasons of the Real Housewives franchise; the series Based on a True Story for Peacock and the drama Vuelve a mi for Telemundo.
