Izzet Pinto, CEO of Global Agency, spoke to ttvnews about the elements that make up this one-of-a-kind Turkish drama, which has already made waves in Turkey and is now set to conquer audiences in the international market.
As one of Turkey’s most successful international distributors, Global Agency is no stranger to finding great results with its Turkish dramas, both in Turkey and around the world.
Its most recent title, One Love, is no exception, having ended this past month as one of Turkey’s highest-rated dramas, causing cross-platform waves on TV and on social media.
The gripping drama became the leader with its last two episodes on Show TV, reaching a 13.12 rating and a 30% share in the commercial demo. And in the total group, it reached a 9.27 rating and 22%, showing a steady increase every week.
Over on social media, the series was first in the Trending Topics list in Turkey every Friday night, and generated around 180,000 tweets every week. In addition, the drama garnered over 500,000 subscribers on YouTube, a number that continues to grow day by day, while its stars continue to reach more and more followers, becoming a true international phenomenon.
So what makes One Love so special and why is it beloved among audiences in Turkey? According to Izzet Pinto, CEO of Global Agency, it all comes down to its one-of-a-kind subject matter.
Izzet Pinto, CEO – Global Agency
“The most important factors that ensure the success of the series are that it deals with a subject that has never been covered before and reflects it in a very realistic way”, he said to ttvnews. “The series explores social differences and proceeds to unite various elements while examining different social issues.”
As explained by the CEO, viewers are generally fascinated by issues which result in conflict in love or other areas of people’s lives, and One Love focuses on a marriage between two people from families that have very different cultural backgrounds. Their perspectives on life and lifestyles are at two extremes. And the series is also based on a true story. “That’s why it has resonated so much with people,” he summarized.
Produced by Gold Film, the series stars Barış Kılıç from Feriha and War of the Roses, Evrim Alasya from Sunshine Girls and Scorpion, Sıla Türkoğlu from The Legacy and Dogukan Gungor Phoenix and Meryem.
One Love
One Love tells the captivating story of the idealistic Doga falling hopelessly in love with a charming man from a devout family whose values clash with those of her mother, creating a powerful drama as they seek to overcome their differences and find harmony. The drama describes the conflicts between the conservative and the secular in Turkey so beautifully through two families from yesterday.
What would happen if the son of a conservative family and the daughter of a modern mother who was told “These are everywhere” when she sees them wearing a headscarf and who cannot tolerate them, love each other?
“In this powerful series, we witness a wide range of revealing and fascinating stories about women. These are women who have lived very challenging lives, growing up in difficult or unusual conditions and environments. Their stories vary from those who suffer physical and psychological violence to those who are able to experience free and crazy lives. What all these women have in common is that they are very strong characters, but they project their power in varying ways”, he explained.
One Love
“We are introduced to one woman who grew up in an atmosphere of oppression, facing violence from her husband when she gets married. We witness the transformation which her character undergoes as a result of the trauma. We also get in inside view of the loves, fears and wide range of emotions which these brave women experience.”
“It is a fact in Turkey that there are families who live side by side but at different ends of the social spectrum. In watching the series, the audience can see elements of their own life. That way it’s easy for them to relate to the characters. It is a very brave project that mirrors Turkish society,” he concluded.
One Love has already started to generate buzz outside of Turkey, with Global Agency having signed several deals across the CEE region and even one in Latin America in Honduras, with more set to be announced soon.
