The network was the number one Hispanic network in the US among adults 18 to 49 in the weekday prime time for the third year in a row, and outperformed the majority of English-language cable networks.
For the third consecutive year, Telemundo has retained its lead as the #1 Spanish-language network in weekday 8:00-11:00pm primetime among adults 18-49 (612,000) and adults 18-34 (257,000), according to Nielsen.
For the first time in the network’s history, Telemundo also outperformed Univision in general market primetime among adults 18-34 (+4%) and closed the gap among adults 18-49.
During 2019, Telemundo continued to rank among the top five broadcast networks alongside NBC, ABC, CBS, and FOX, and outperformed the majority of English-language cable networks including TBS, TNT, MTV, and others, among adults 18-49 and adults 18-34 in weekday prime.
The network also registered the highest composition of adults 18-34 (19%) out of total viewers among broadcasters.
Fueled by the success of its weekday prime-time line-up, during this past year Telemundo delivered the highest share in its history (45%), marking its seventh consecutive year of share growth among adults 18-49.
Additionally, this year marked a first for Telemundo as the #1 Hispanic network in both the weekday 9:00pm and 10:00pm hours, led by Betty en NY, and by La Reina del Sur respectively.
“It is a privilege that Hispanics have chosen Telemundo for three years in a row as the #1 destination for content across all platforms,” said Cesar Conde, Chairman NBCUniversal Telemundo Enterprises and NBCUniversal International Group.
“As our community continues to evolve and have a larger influence in all aspects of our society, Telemundo is committed to super-serve them with innovative original content, outstanding news coverage and world-class sporting events produced to entertain, inform and empower the Latino of today.”
Some of the year’s programming highlights include series such as La Reina del Sur, Betty in NY, El final del paraíso and El señor de los cielos, as well as formats like La Voz or Exatlón; in addition to standouts in terms of news, sports and events.
Lastly, Telemundo retained its leadership across all platforms in 2019. In keeping with shifting media habits, streaming on the Telemundo app more than tripled this year, while Telemundo ranked as the #1 television network on YouTube, reaching the largest audience over the last four years, above Univision, CBS, and CW.
As the Spanish-language network with the highest engagement, Telemundo registered 116 million global fans who generated 36 million+ monthly average engagements across Facebook, Instagram, and Twitter. Lastly, for the ninth consecutive year, Telemundo was the most viewed Hispanic network on VOD.
