The first edition of the event organized by C21 Media is bringing together 1,500 participants from the international television industry, from January 24 to 26 at the Hilton Miami Downtown.

By Sebastián Amoroso, Fernando Moreno and Ana Paula Carreira, from Miami, USA.

With great expectations from attendees and organizers, this Tuesday, January 24, the first edition of Content Americas began, an event that brings together the international television industry for three days, with spaces dedicated to content marketing, conferences, and panels focused on trends and content strategies, as well as spaces for networking.

On this first day -as has happened in previous industry events- the sensation has been one of joy from  attendees, after the materialization of this event that brings the television community back to Miami -with a focus on the Ibero-American world- , after the cancellation of Natpe Miami.

With the presence of more than 100 production and distribution companies, and 500 registered Latin American buyers, the event that takes place at the Hilton Downtown hotel, until Thursday, January 26, brings together a total of 1,500 participants these days, according to numbers reported by C21, the organizers of the event.

The arrangement of spaces that include a market floor with stands and meeting tables, as well as the option of suites, have been packed with exhibitors and buyers, with delegations such as WAWA, Argentina Audiovisual, Audiovisual from Spain and the China Pavilion, showing a wide range of finished content, as well as potential alliances for international co-production.

In parallel, Content Americas has started with an interesting conference schedule, with the presence of key industry executives, giving an account of the state of the situation in the international television industry and its trends: proliferation of streaming platforms in their various versions -SVOD, AVOD, FAST-; as well as the consolidation of strategic alliances, the strong commitment to international co-production, and the evidence of a world of glocal content.

Among the announcements of the day, the presentation of Filma Jalisco: public policy for the development of cinema, by the Government of Jalisco, stood out as an initiative to support audiovisual production.

Likewise, the presentation of Melody, the first original series from Warner Music Entertainment, in collaboration with Warner Chappell Music, Warner Music Latina and Trinity Entertainment; which will premiere Amazon Prime Video. The fiction is a 13-episode musical series, starring Warner Music Latina artists Yas Gagliardi and Sarah Lenore, and filmed on location in Miami and Buenos Aires.

In addition, A+E Networks Latin America, VIP 2000 TV and Yahayra Films, announced at a press conference the second season of Amores que engañan, an original 12-episode series for the Lifetime channel, which began filming last week in Gudalajara, continues the Lifetime Movies format, and tells stories of women in real, everyday situations. In this new season the main musical theme will be performed by the famous and renowned Venezuelan singer José Luis Rodríguez, “El Puma”.

And under the slogan Take Ecuador, Ecuavisa Studios announced new incentives and tax facilities for international productions that are made in the South American country, taking advantage of the recently approved Organic Law for Digital and Audiovisual Transformation that includes the Audiovisual Investment Certificate (CINA), a value title that represents 37% of all costs and expenses made in the country.

Meanwhile, the day also included a cocktail organized by Audiovisual from Spain, as well as the presentation of the alliance between the production companies iZen from Spain and Non Stop from Argentina.

The first day culminated with a cocktail party organized by Secuoya Studios, which announced the Guadalajara Content City project, the new audiovisual hub in Mexico, carried out by Grupo Roots, through Micelio Media Group, the joint venture between BTF Media and Sequoia Studios.