The Sales Manager of TV Azteca Internacional comments on La lotería del crimen, the new original series presented by the Mexican giant during Cannes week.
TV Azteca Internacional is present at Mipcom 2022, an event that takes place from October 17 to 20, at the Palais des Festivals in Cannes, with its content offer for the international market.
The Mexican giant is presenting its most recent fiction at Cannes, the series La lotería del crimen, recently released in Mexico.
«We are super happy to be at Mipcom 2022, and in this case we bring a super important premiere for Aztec TV, which is La lotería del crimen. A 24-episode series that we premiered last week in Mexico, and it is the most important premiere that we are bringing to Mipcom,» Dulce Ávila, Sales Manager for TV Azteca Internacional, told ttvnews.
TV Azteca has in this important return to fiction. «Adrián Ortega is taking the general direction of Content, which excites us in a significant way, because we are working hard on this entire generation of new fiction content and telenovelas, where TV Azteca returns much stronger and with much more content for the audience and for international distribution,» highlighted the executive.
