The executive will lead the pay TV distribution for linear networks for all markets outside of the U.S, as well as distribution of the company’s new ViX streaming app to MVPDs.
TelevisaUnivision, the world’s leading Spanish-language media and content company, today announced the appointment of Rita Herring as Senior Vice President of International Distribution, as part of the global distribution team.
Reporting directly to Michael Schwimmer, President, Global Platform Strategy and Revenue, Herring will lead the pay TV distribution for linear networks for all markets outside of the U.S, as well as distribution of the company’s new ViX streaming app to MVPDs, in conjunction with her counterpart, Adam Waltuch, Senior Vice President, Streaming Partnerships.
She will split her time between TelevisaUnivision’s offices in Miami and Mexico.
“We’re thrilled to welcome Rita to TelevisaUnivision and the global distribution team. Her experience managing teams across the U.S. and Mexico and her deep expertise in channel distribution makes her uniquely qualified to take on this new role,” said Schwimmer. “With Rita’s strong understanding of our markets, she’ll lead the efforts to ensure the company’s Spanish-language networks continue to reach the growing Spanish-speaking audience worldwide.”
Herring joins TelevisaUnivision from ViacomCBS Americas, where she led a team across Miami, Mexico, Colombia, Argentina and Brazil and was responsible for negotiating and securing all content distribution deals for the brands in the region. Previously, she was at Telemundo as well as MTV Networks Latin America, where she opened and oversaw the company’s operations in Mexico.
As part of TelevisaUnivision’s transformation, Fernando Muniz, General Director of Sales for Televisa Networks and Televisa International, will transition out of the company by mid-May. Herring will absorb Muniz’s channel distribution responsibilities. On an interim basis, Carlos Castro, General Director of Sales, will manage Televisa International’s content and licensing and co-production work, reporting directly to Patricio Wills, President of W Studios.
“We are very grateful for Fernando’s steadfast dedication to the company. He has been an impeccable leader and played a critical role in positioning TelevisaUnivision’s channel and content portfolio in priority markets for the last 17 years,” said Wills.
