The slate features Bollywood action films, high-end TV dramas and lifestyle titles.
Zee Content Sales, a licensing and syndication arm of Zee Entertainment Enterprises Limited (ZEEL), today announced the content showcase for Miptv 2022 in Cannes. Zee Content Sales currently houses one of the largest libraries of creative and broadcasting entertainment content in the world.
Ashok Namboodiri, Chief Business Officer – International Business at ZEEL, stated: “Miptv 2022 will set the trend for all upcoming marketplaces in the year with industry players looking forward to once again network ‘in person’ and we are excited to meet up our partners and potential buyers at the event. At Zee content Sales, we are upbeat with the growing consumption appetite for drama content and are bringing 40 new shows launched in the past two years. Zee Content Sales slate comprises of a power pack of Family & Romance and Costume Dramas coupled with Action Films.”
“Viewers have welcomed the mix of long and short form dramas and are looking for variety in genres, Costume and Family being at the top of their wish list. When it comes to the world of watching movies, Action Films and Thrillers are forever in demand”, he further added.
Zee Content Sales slate for Miptv 2022 includes Bollywood action films, such as: Sooryavanshi, Sanak, Squad, URI – The Surgical Strike; Sports & Drama – Rashmi Rocket, and top-rated drama series: Family – Bhagya Lakshmi, Tere Bina Jiya Jaye Na, Mithai, Kundali Bhagya; Costume – Kashibai Bajirao Ballal and Baal Shiv; Culinary & Lifestyle – Baker’s Table.
The slate comprises of family drama titles that have garnered dream runs with highest television ratings, such as, Bhagya Lakshmi and Kundali Bhagya, which recorded a winning debut with largest weekday television audience rating in the first week and continues to be one of the top-rated shows in India.
Other Drama titles include Kashibai Bajirao Ballal, a period and costume drama that has managed to draw top television viewing ratings in multiple markets and will continue to satiate the appetite for traveling content and win the fandom amongst both Indian and international audience.
