The session One TV Year In The World: Cracking TV Audiences, presented by Glance, discussed the rising impact of on-demand viewing, top show launches and the growing influence of gaming franchises on TV production.
During the first day of Miptv, delegates at the event heard a broad range of insights into global TV trends in the session One TV Year In The World: Cracking TV Audiences.
Presented by research group Glance and its sister company Tape Consultancy, the session covered the rising impact of on-demand viewing, top show launches and the growing influence of gaming franchises on TV production.
The session was kicked off by Glance vice-president Frédéric Vaulpré, who said total TV viewing increased in more than half of European countries from 2019 to 2021. A key trend he observed was a growing tendency for pay-TV platforms to behave like on-demand services, by giving new shows a pre-broadcast preview window. He also noted a shift from ad-free to ad-supported streaming among US consumers.
Avril Blondelot, head of content insight at Glance, discussed scripted and unscripted trends across 32 countries, from 2021 to Q1 2022. She said: “Two out of the top-three launches came from the fiction genre.”
Period drama and scripted series with strong female leads fared well. In the latter category were shows like HIP (TF1 France), Lolita Lobosco (RAI) and Kolleginnen (ZDF Germany). In unscripted, The Masked Singer, I Can See Your Voice and Game Of Talents were prominent.
Lastly, Beatrice Rossmanith, managing director, TAPE Consultancy looked at TV shows based on games and gaming. “Paramount+ (Halo), HBO (The Last of Us), Sony (God of War) and Peacock (Twisted Metal) all have series based on gaming franchises,” she said. “There are strong characters and narratives. But the CGI, graphics, and first-person POV in these series also makes you want to reach for the controller.”
