The series’ finale this past Friday reached almost three million total viewers, surpassing ABC, CBS, NBC and The CW in key demos, and becoming the highest-rated finale for the Hispanic network in 2019.
Friday night’s gripping conclusion of La Usurpadora, the first in a series of timeless classic novelas reimagined by Univision for today’s audience, reached 2.8 million Total Viewers 2+, who tuned in to all or part of the one-hour telecast.
Airing at 9:00 pm ET/ 8:00 pm CT, the series averaged 1.8 million Total Viewers 2+, 790,000 Adults 18-49 and 355,000 Adults 18-34, making it the highest-rated primetime novela/series finale on the Univision network in 2019 to-date.
The series finale out-delivered ABC, CBS, NBC, and The CW in the 9:00 pm hour among Adults 18-49 and Adults 18-34.
La Usurpadora was also the second and fourth most-watched program on broadcast television on Friday night with Adults 18-34 and Adults 18-49, respectively.
Featuring a new, modern take on the tale of identical twin sisters separated at birth, the series’ finale positioned Univision ahead of ABC, NBC, and The CW among Adults 18-49 and ahead of ABC, CBS, NBC, and The CW among Adults 18-34 for the entire night (8:00 pm to 11 pm ET).
It also outperformed Telemundo’s El Final del Paraiso in the time period among Total Viewers 2+ (+43% advantage), Adults 18-49 (+34% advantage) and Adults 18-34 (+9% advantage).
Overall, the performance propelled Univision to the No. 1 Spanish-language network ranking for the entire night among Total Viewers 2+, Adults 18-49 and Adults 18-34.
During its full 25-episode run, La Usurpadora averaged 1.7 million Total Viewers 2+, 721,000 Adults 18-49 and 305,000 Adults 18-34. The program made Univision the No. 1 Spanish-language network in the weeknight 9pm hour, outperforming Telemundo across all three key demographic groups.
The series also ranks as the highest-rated primetime novela/series on the Univision network since Mi Marido Tiene Familia among Adults 18-49.
