During Miptv Digital, TTV+ interviewed buyers from different key territories to find out what it is they’re looking for and how they’re shaping their acquisition strategies. Up next, we introduce Adem Uysal, Lead Content Manager, Digital Media & Entertainment at tvplus.com.tr in Turkey.

Shaped by the pandemic and new consumption habits, buyers’ acquisition strategies have had to adapt to the new reality, with shifts in terms of genres, types of contents and trends.

To find out more about this topic, TTV+ interviewed buyers from different key territories to find out what it is they’re looking for and how they’re shaping their acquisition strategies.

This time, we introduce Adem Uysal, Lead Content Manager, Digital Media & Entertainment at tvplus.com.tr in Turkey, who spoke about his company’s need for scripted content, where “extraordinary stories with successful storytelling” are a must to appeal to younger audiences.

What kind of content are you looking for?

We are mostly focusing on scripted content. Our main plan is to enhance our TV series catalog.

What kind of ideas or stories are you looking for in order to feed your channel/platform?

We need to have extraordinary stories with successful storytelling in order to appeal to our young audiences.

What do formats and fictions need to have for you to show interest in them?

TV series with celebrities and high production quality.

Is there any specific title that has caught your attention during the last 12 months?

We have started to look for factual entertainment and people-focused documentaries since the pandemic began.

Is there a title that has worked particularly well on your screen?

Vikings, Game of Thrones or Romulus-style, pre-historical fantastic dramas work well on our platform.