The network is poised to end the 2018/2019 season as the leader among Spanish-language networks, and among the Top 5 regardless of language, surpassing The CW.
Univision will finish the 2018/2019 season as the most-watched Spanish-language television network in primetime for the 27th consecutive time among Adults 18-49 and Total Viewers 2+.
During the 2018/2019 season, Univision is averaging 549,000 Adults 18-49 and 1.3 million Total Viewers 2+.
The strong 52-week performance has positioned Univision alongside ABC, CBS, NBC and FOX among the top five broadcast networks, and ahead of cable networks such as USA, TBS, TNT, Bravo and A&E with Adults 18-49.
Additionally, Univision is attracting an average audience age of 46, which is 11 years younger than that of the major English-language broadcast networks – ABC, CBS, NBC, FOX and The CW – in primetime.
“We are honored to be the chosen destination for the Hispanic American audience for nearly three decades,” said Jessica Rodriguez, CMO and President of Entertainment for Univision.
“We recognize how important it is to innovate in order to stay in tune with the constantly evolving tastes of our viewers and are delighted that our investment in more diverse genres and stories has struck such a positive chord. The early results have been terrific, and we are excited to continue to deliver the content that our audience craves.”
Univision’s re-imagined development strategy introduced in 2018 has redefined the network. Based on audience research, the network has delivered fresh storylines and dynamic shows during the 2018/2019 broadcast season that are family-friendly, aspirational, and speak to the multiple layers of the Hispanic experience.
Highlights include Univision’s weekend primetime lineup featuring world-class soccer and the network’s Domingos en Familia programming block, highlighted by Mira Quién Baila All Stars, Nuestra Belleza Latina and Pequeños Gigantes.
The slate positioned the network among the top-rated broadcast networks in a competitive environment and led Univision to a double-digit audience advantage over Telemundo on both Saturday (8pm-11pm) and Sunday (7pm-11pm) night among Total Viewers 2+ and Adult 18-49.
Two major wins for Univision were the premiere of La Usurpadora, the first series from the network’s “The Collection” anthology, which reached nearly three million Total Viewers 2+ who tuned in to all or part of the one-hour telecast on September 16, 2019; as well as the Democratic Debate on September 12, reaching 14.1 million viewers.
Other highlights include prime time telenovela Juntos, El Corazón Nunca Se Equivoca; Premios Juventud; the Concacaf Gold Cup; Pequeños Gigantes; Amar a Muerte; Mira Quién Baila All Stars; Nuestra Belleza Latina; the Latin GRAMMY® Awards; and the UEFA Champions League.
