The Mediapro Studio and Back Roads Entertainment announced on Tuesday the signing of an agreement for the development and production of entertainment formats in the US.
Back Roads Entertainment, the American production company specializing in non-fiction content, announced a co-production agreement with The Mediapro Studio on Tuesday.
The same will be for the development and production of original content formats for the US market, intended for broadcast on large North American networks, cable operators and streaming platforms.
Likewise, Back Roads will also adapt outstanding contents from The Mediapro Studio portfolio for the US market.
The two companies are already working together on their first project, The Magnificent Six, a new competition format based on competitiveness and centered around six elite athletes, masters of their domains of power, speed and agility, to be measured against amateurs. that they will try to become one of them.
With fame and fortune on their side in the game, The Magnificent Six will have to defend their respective marks against the contenders in a series of very demanding tests.
Colby Gaines, executive producer and founder of Back Roads Entertainment, commented: “The Mediapro Studio is a global giant in production and distribution and a leading content creation company for the US, Latin America, Europe and Spain markets. As we continue to prioritize formats, this association provides us with a wonderful opportunity to develop and adapt new content in the US and expand our creative reach internationally. ”
Daniel Burman, Head of Content for The Mediapro Studio US, added: “At Back Roads Entertainment we have found the ideal partner for The Mediapro Studio in the US to expand our formats beyond our traditional markets. We are convinced that our joint work on The Magnificent 6 will take the genre of this type of program to a new level. ”
The news comes after a busy year at Back Roads. Recently, the company moved to Austin, Texas and added Pamela Covais, former CEO of September Films, who is responsible for overseeing its excellent production catalog.
