The division expands its presence across YouTube, FAST, Amazon and other platforms through deals with Acamar Films, Beakus, TheSoul Group and Lighthouse Studios.
Banijay Kids & Family continues to expand its digital strategy through a new slate of distribution agreements and partnerships aimed at extending the reach of its content portfolio across YouTube, FAST, Amazon and other platforms worldwide.
Among the latest developments is a deal with Acamar Films that will see its new global public service and values channel Again! Again! feature a selection of Banijay Kids & Family’s preschool and educational content, including Mister Makerand Mumfie.
Meanwhile, Banijay Kids & Family has acquired YouTube (AVOD) and Amazon Prime (SVOD) rights to Beakus’ preschool series Olobob Top. The show’s existing YouTube channel will also join Banijay Kids & Family’s CMS network.
The company is also expanding its third-party content offering across its owned and operated YouTube network with titles from TheSoul Group, including DoodLand, Teen-Z, Baby Zoo and Learn Toons.
The digital strategy also extends to promoting the company’s properties beyond the screen. In this area, Banijay Kids & Family is leveraging its expertise to support promotional activity around Mister Maker live shows, driving audience engagement across its own IP and selected third-party brands.
The group is also expanding its digital activity beyond the kids and family segment. Lighthouse Studios’ animated series Murder by Gaslight has joined ZK Comedy Plus, Banijay’s adult animation hub on YouTube, on a non-exclusive basis.
The title joins the company’s growing adult offering, which also includes digital-first animation Ava & Digger, developed in collaboration with TheSoul Group, and the upcoming adult animated mockumentary Belzebubs.
“Our diverse and compelling digital network gives us an increasingly powerful way to connect great content with audiences around the world. These latest partnerships demonstrate the breadth of this strategy, from taking our own much-loved titles to new platforms to bringing strong third-party IP into our ecosystem,” said Dan Lewsey, SVP Digital & Social Media at Banijay Kids & Family.
