One of the main drivers of growth was Baby Plim Plim, whose viewing hours increased from approximately 14,000 hours in November 2025 to over 208,000 hours in May 2026.
The Plim Plim children’s franchise continues to solidify its performance on Flow. Between January 2025 and May 2026, the character’s content accumulated over 9.4 million viewing hours across linear television and the On Demand platform, reinforcing its position as one of the strongest children’s properties in the Argentine market.
According to data released by the company, Plim Plim content registered 9,245,378 viewing hours on linear television and another 166,799 hours on On Demand during the analyzed period.
Growth was primarily driven by the linear channel, which reached its peak performance in May 2026, surpassing one million viewing hours in a single month, reflecting the brand’s strength and audience loyalty.
Among the top-performing titles were Learning with Plim Plim, with over 1.3 million viewing hours; Singing and Dancing with Plim Plim, with over 1.2 million; and Plim Plim the Clown: A Hero of the Heart, which exceeded 1.1 million hours. Together, these three productions accumulated over 3.7 million viewing hours.
One of the main drivers of growth was Baby Plim Plim, whose viewership increased from approximately 14,000 hours in November 2025 to over 208,000 hours in May 2026, making it one of the fastest-growing formats within the platform’s children’s catalog.
In the On Demand segment, content also showed positive growth. “Los Animalitos,” “A Jugar con Plim Plim,” and “Las Mágicas Historias de Plim Plim” led the on-demand viewing figures, contributing to a total of over 166,000 hours consumed in this format.
According to the company, these results reflect the effectiveness of a distribution strategy that combines linear television and on-demand viewing, allowing the franchise to expand its reach and adapt to the diverse viewing habits of families.
With a focus on entertainment, music, and educational content, Plim Plim continues to strengthen its multiplatform presence and solidify its position as one of the best-performing children’s brands on Flow.
