The series will be available to audiences across the MENA region through Noor Play, reaching viewers in 20 countries simultaneously with its Turkish broadcast.
ATV Distribution announced the first international sale of its successful drama Different Lives (Altı Üstü İstanbul), which has been acquired by Noor Play for the MENA region.
The series will be available across 20 countries simultaneously with its Turkish broadcast, marking an important milestone in its international journey.
Premiering on ATV in June, Different Lives quickly established itself as one of the season’s standout dramas, maintaining strong ratings performance from its very first episode. The series has captivated audiences with its emotionally charged story, compelling characters, and authentic portrayal of the contrasting realities of modern Istanbul.
Different Lives follows Emir, a talented young footballer from a disadvantaged neighborhood in Istanbul, who dreams of lifting his family out of poverty while fulfilling his father’s unfinished ambitions. His life takes a dramatic turn after the tragic death of his disabled brother, Bahtiyar, during a violent football match. Believing the incident to be an unfortunate accident, Emir accepts an opportunity to join the club of influential businessman Galip, unaware that Galip’s son, Uzay, is connected to the tragedy.
As Emir enters a world shaped by power, wealth, and hidden agendas, he finds himself trapped in a fierce rivalry both on and off the football field. While trying to protect his loved ones and pursue his dreams, he encounters a young woman who challenges everything he believes. As long-buried secrets surrounding his brother’s death begin to emerge, Emir is forced to choose between securing his future and risking everything to uncover the truth.
Combining family drama, romance, ambition, suspense, and the universal appeal of football, Different Lives offers a powerful story of resilience, justice, and self-discovery. The series explores the collision of different social worlds while delivering a fast-paced narrative that resonates with audiences across cultures.
Müge Akar, ATV’s Group Head of Sales & Distribution, said: “The early success of Different Lives demonstrates the strength of its story and characters. We are pleased to launch the series internationally through this first MENA deal and look forward to bringing this compelling drama to audiences across many more territories.”
The acquisition of Different Lives by Noor Play underscores the growing international demand for premium Turkish drama. The series will be available to audiences across the MENA region through the platform, reaching viewers in 20 countries simultaneously with its Turkish broadcast. With its successful domestic performance and regional rollout, Different Lives is poised to connect with millions of viewers across the Middle East.
