For ISII Group, Parrot Analytics’ audience and talent intelligence will support earlier and more informed decisions across project selection, talent packaging, comparable title analysis and market opportunity assessments.
ISII Group has announced a multi-year partnership with Parrot Analytics that will integrate the company’s audience intelligence tools into its business model, strengthening the development, financing and international distribution of its audiovisual projects.
The agreement will complement the Spanish group’s “from idea to screen” strategy with global audience, talent and market intelligence, providing data-driven insights to support both the creative and commercial evaluation of new projects.
ISII Group has built its business around a fully integrated audiovisual value chain, supporting projects from the initial concept through development, financing, production, post-production, distribution, marketing and release. Through the partnership, Parrot Analytics will add an independent layer of global market intelligence, enabling the company to assess creative opportunities, evaluate international audience potential, identify the best talent fit and strengthen investment cases for projects with global ambitions.
“At ISII Group, we believe the future of the audiovisual industry lies in building a profitable business model that respects both creativity and the people behind it,” said Silvia Carvalho, President of ISII Group. “Our partnership with Parrot Analytics strengthens that vision by giving our teams a clearer understanding of audience opportunities, talent relevance and market potential. Data does not replace creative instinct; it helps us support it earlier, more responsibly and with greater confidence for creators, investors and partners.”
The announcement comes as ISII Group continues to expand its international footprint. Earlier this year, Deep Com Roots, the group’s international sales and distribution agency, made its global commercial debut at the European Film Market in Berlin, marking another step in the company’s international growth strategy.
The partnership also comes at a time when Spain’s production infrastructure, the Canary Islands’ competitive tax incentives and the growing global demand for international and local-language content are creating new opportunities for European content companies.
For ISII Group, Parrot Analytics’ audience and talent intelligence will support earlier and more informed decisions across project selection, talent packaging, comparable title analysis and market opportunity assessments, while also facilitating conversations with financing, production and distribution partners.
For Parrot Analytics, the agreement reflects the industry’s increasing adoption of data-driven development and investment strategies.
“As more private capital enters the global entertainment business, the companies best positioned to succeed will be those capable of combining creative conviction with investment discipline,” said Jaime Otero, VP Partnerships at Parrot Analytics. “ISII Group is building exactly that kind of model: ambitious, integrated and commercially focused. By incorporating global audience intelligence into its development, talent and investment workflows, the company is strengthening project selection, financing strategies and international growth.”
