The distributor is presenting its classic Turkish dramas and successful factual titles, combined with new Greek titles suited for the CEE region.
With production by Luis Cabrera, from Croatia
Turkish distributor Mediahub has made its way to Croatia for a new edition of NEM Dubrovnik, with a catalog of varied titles, both dramas and formats, suited for audiences in the CEE region.
First off, the distributor is presenting two dramas, Take My Hand and Close to You, which made their debut in Los Angeles, where “reception was really great”, said Elif Turna, Sales and Business Development Manager at Mediahub.
In Take My Hand, after a tragic accident binds them together, Aslan -the heir to a powerful dynasty- and Elvan, a young woman betrayed by her own family, enter a marriage of convenience born from guilt and sacrifice. In Close to You, after losing her daughter Mavi, Deniz donates her child’s heart to save another girl, Ada. Struggling with grief, she secretly becomes Ada’s nanny. As she grows close to the girl and falls in love with her father, Ateş, Deniz hides the painful truth.
“Close to You is more focused on a relationship between a mother and a lost daughter. It’s very touchy and heartbreaking. Take My Hand is more on the romance side. It’s about fake marriage becoming a real marriage,” Turna said. “I think these two storylines are important for audiences because they are very sensitive.”
“Here in this market, we are also highlighting a new title called Roses. It’s a good title in terms of having those must-have Turkish elements,” she added.
Roses follows Pars, who discovers his biological father is alive and is thrust into a new world as the unexpected heir of the wealthy Akabey family. Leaving behind his poor life in Adana, he steps into an unfamiliar life in Istanbul. To end a long-standing family feud, Pars marries Asya -a woman he has never met- despite still being haunted by the memory of Gül, who abandoned him because of his poverty.
In addition to hit Turkish dramas, Mediahub is also presenting its other productions, including successful factual titles such as Stop Border Control.
“Last year, we have licensed it to the Nova channel (Bulagria), so it was very successful for us,” she said. “We hope to continue licensing upcoming seasons. There’s increased appetite for this type of content, because of the current political situation. I think the audience is more interested in this type of series.”
“And as for drama, we are also representing Greek titles,” she said. “It’s a very important beginning for us, because these titles also come from the Mediterranean side. The CEE region is a small territory compared to Latin America, but they share very sumilar cultures. The look-and-feel is very similar, so we think Greek content will relate to CEE audiences very quickly.”
The executive highlighted two new titles in their Greek content catalog: Terra Olivia (Land of Olives), “one of the longest-broadcast series on Greek TV”, she said. “It’s like a telenovela, yet, the story is very universal in terms of audience, romance and thriller.”
“We also have a title called Shipwreck, which focuses on real events,” she added. “So it can be something very interesting for the audience, because they always like to watch true events.”
