The agreement will allow both companies to share titles across their respective channel networks on the platform, expanding the global reach of their kids’ IP and advertising monetization opportunities.
Banijay Kids & Family announced an expansion of its partnership with WildBrain to share content across their respective YouTube channels, aiming to broaden the global reach of their kids’ properties and strengthen their digital presence.
Under the deal, WildBrain will host a selection of Banijay Kids & Family titles across its network of YouTube channels, with the ability to sell direct advertising inventory through its in-house Media Solutions team. In turn, Banijay Kids & Family Digital will add selected WildBrain content to its ZeeKay channel network.
Banijay Kids & Family titles joining the WildBrain network include seasons 1 through 6 of Totally Spies! in English, Latin American Spanish, and Brazilian Portuguese, as well as seasons 1 through 3 in French; seasons 1 and 2 of LoliRock in English, Spanish, and Italian; and season 1 of Mister Maker Arty Party in English.
Meanwhile, Banijay Kids & Family’s ZeeKay network will incorporate WildBrain content including all four seasons of Boy & Dragon; seasons 1 through 5 of In the Night Garden in English and French; and seasons 1 through 4 of Slugterra, as well as season 1 of Slugterra: Ascension in English and Latin American Spanish.
“Banijay Kids & Family and WildBrain each bring a powerful combination of premium kids’ brands and significant digital scale. Together we can leverage that scale, cross-pollinate audiences, and drive growth across our respective networks,” said Dan Lewsey, SVP Digital and Social Media at Banijay Kids & Family.
Kate Smith, EVP Audience Engagement at WildBrain, noted that the partnership builds on the companies’ existing relationship for distributing Mr. Bean across WildBrain’s channels. “This new collaboration is part of WildBrain’s expansion of premium kids’ TV channels on YouTube and offers advertisers environments with full brand safety and premium ad placements,” she said.
With more than a decade operating channel networks on YouTube, WildBrain manages one of the platform’s largest family entertainment networks, offering brands monetization and advertising solutions designed for safe engagement with children’s audiences.
Banijay Kids & Family, meanwhile, continues to strengthen its position as a digital partner for premium IP owners, developing strategies focused on audience growth, channel management, and content optimization across the digital ecosystem.
