The first event of the year found the Latin American industry with improved prospects for 2026, after two very difficult years, driven by creative forces from different areas that encourage collaboration to build a better present.
By Luis Cabrera and Ana Paula Carreira, from Miami, USA
The closing of Content Americas 2026, a celebratory affair thanks to the WAWA Woman of the Year award -which honored Beatriz Cea Okan of Inter Medya- was a fitting end for a regional audiovisual industry determined not to wait for the world to change, but rather to build a better reality with its own efforts and creativity in this year that has just begun.
There is much of this behind the desire for vertical content to replicate in Latin America what it achieves at a billion-dollar rate in Asia. Companies like Canal 13, TVN, VIP 2000, Atresmedia, and now even Netflix are betting on a formula that will generate a larger and better industry.
Of course, the foundation remains the production of high-quality, premium content, titles like Atresmedia Sales’ Las hijas de la criada, which also presented the comedy Padre no hay más que uno in Miami.
In a similar vein, RTVE brought to market a feel-good title like Barrio Esperanza, whose story doesn’t shy away from important issues in our current societies, but does so with humor and a powerful message.
In Latin America, Peru shone at the Hilton Miami Downtown, where feature films like No tan viuda and Amando a Amanda were presented.
OWNERS OF THEIR SPACE
Turkish dramas have carved out their niche in regional programming schedules, a niche they don’t intend to relinquish with their fresh, high-quality productions.
This is the case with OGM Universe, which brought the Turkish season’s big new hit, Deep in Love, to the market, and Mediahub, which has found great success with its first production, Bitter Justice.
Of course, Latin American giants like Globo are putting up a fierce fight in the melodrama arena. Following the success of Vale Tudo, Globo has strung together another hit with Tres Gracias.
Record, which is also heavily investing in Turkish content, as is the case with I Am Mother from Eccho Rights, traveled to Miami with a major success from its library, now remastered: The Slave Isaura.
Atresmedia Sales, meanwhile, is confident it will find a place for its hit telenovela, the daily Sueños de Libertad (Dreams of Freedom), one of the biggest successes on Spanish TV in recent years.
Producing with Intelligence
Wisdom-based partnerships are key in today’s industry, as Nadav Palti, president and CEO of Dori Media Group, says. Creativity must be present not only in the content but also in the business model, as they demonstrated in Peru with The Auction.
The important thing, agreed Darío Turovelzky, CEO of Telefe, during his participation in the event, is to work towards clear strategies and inspire, with the optimism that characterizes the Argentine executive, an industry that must look to the future and leave the past behind.
The wrap-up for the first day of Content Americas can be found here.
The wrap-up for the second day of Content Americas can be found here.
The wrap-up for the third day of Content Americas can be found here.
