The group is present at the Miami event with its ever-popular biblical dramas and a renewed focus on short-form content, responding to the demand from international streamers.
Produced by Luis Cabrera and Ana Paula Carreira, from Miami
With its consistently successful and popular biblical series, Seriella Productions once again made its way to Miami for the new edition of Content Americas, where, in addition to its Bible-based dramas, it continues to invest in short-form series.
“Short-form series are very good,” began Natan Oletto, International Sales Assistant at Seriella Productions, in an interview with ttvnews. “Last year they were very well received by streamers like Disney, Netflix, and Samsung TV. Because they are shorter, they capture more of the audience’s attention. Audiences no longer watch very long series; they want to finish them in two or three weekends. So we are going to continue making shorter series.”
One of their biggest bets in this regard was Pablo, the Apostol, which was their major premiere last year and also debuted on Disney+; followed by The Queen of Persia and The Life of Job, which also arrived on the platform.
“Pablo was a huge success,” the executive emphasized. “It was Seriella’s big premiere on Disney+. It’s doing very well in Brazil. This year it will begin airing in other territories, dubbed in Spanish and English.”
“For this year we have Ben-Hur,” he continued. “It will have 50 episodes. It’s the story of a very famous book, with connections to Jesus. It’s going to be a super production. A very beautiful story. People are sure to love it. We’re creating a super production in every aspect.”
Looking ahead to this new year, the group’s main objective is to continue promoting its biblical dramas, as well as conquering new international markets.
“Biblical productions are very strong; they capture the attention of many people,” he explained, highlighting the case of Moses and the Ten Commandments, which, 12 years after its premiere, continues to captivate audiences in Latin America. “Moses is a beautiful story that speaks to people’s faith. It was the first evangelical telenovela. It’s a great joy for us that it continues to be successful.”
“We want to open up markets in Asia and Europe, where there are major streaming services. We want to reach them with our productions and do more dubbing in other languages,” he concluded.
