The event will return on June 17–18, 2026 at IFEMA Madrid, reaffirming its position as the leading B2B event for the sports industry in Europe.
After the success of its first edition, this new edition will once again bring together global leaders, leagues, brands, institutions, startups, and investors with the aim of shaping the future of the sports industry through innovation, collaboration, and business development.
In its 2025 edition, the event welcomed 8,600 attendees, 140 exhibitors, and 268 speakers. Among the international leaders who participated were Gerrit Meier, Managing Director and Head of NFL International; Pri Shumate, founder of Artifact Kitchen and former CMO of the Miami Dolphins and F1 Miami; Javier Tebas, President of LALIGA; Annie Lokesh, Head of X Games League; and Tony Nadal, Ambassador of the Rafa Nadal Academy.
They were joined by major global brands such as LALIGA, the Royal Spanish Football Federation, GSIC, Microsoft, Sportian by Globant, Hexagon Cup, Spain is Sport, València Innovation Capital, and the Rafa Nadal Foundation, among many others.
For 2026, the organization has announced an even more ambitious edition. The event will feature three auditoriums, STEM Racing, an arena and exhibition zone, as well as new elements that will further enhance the attendee experience.
Seven months before the event, expectations have already been exceeded: 840 m² have been reserved, 40 international attendance is already confirmed, and key sports institutions have joined the event. The latest confirmed exhibiting brands include ADESP, Kromex, Euneiz, Next Era, and UCAM.
More updates will be shared in the coming weeks at www.sportssummitmadrid.com, where ticket sales will also be announced.
Brands interested in participating can already reserve their stand with a 15 discount available until January 31.
