RX shared the numbers for the 2025 edition of the event, which featured 88 startups and a focus on the creator economy. The 2026 dates are now known: October 12-15.

By Luis Cabrera and Ana Paula Carreira, from Cannes, France

Different, more or less eventful, with an industry in different states of health, depending on the region and who you ask, Mipcom continues to be a fixture on the television and audiovisual industry calendar.

The numbers for the 2025 edition, shared Wednesday morning by Lucy Smith, director of Mipcom Cannes and MIP London, indicate that “just over” 10,600 delegates from 107 countries attended this event.

“This has been the biggest generational shift for Mipcom,” Smith stated. “We’ve put the creator economy at the center of the market, welcomed YouTube into its first major market presence, and hosted our first brand-funded content summit on BrandStorytelling, which, coupled with the resurgence of sales and distribution activities, has created an energized market.”

Regarding the strategy of focusing on YouTube and the creator economy, Smith commented that “opportunities come from collaboration, not from working in isolation.”

“The most important thing for the global market, for the content industry, is to come here to network, work together on these new business models, and discover who you could be working with,” the executive noted.

“As Pedro Pina, VP of YouTube EMEA, said, ‘We only succeed when our peers succeed,’ but collaboration doesn’t just happen. That’s why there was so much emphasis not only on the announcements, but also on the meetings, on the network, and at the tables throughout the week,” Smith added.

Figures released on the penultimate day of the market showed that 350 companies exhibited in and around the Palais des Festivals, 88 of which were occupying a space for the first time.

The total number of delegates is slightly higher than the total for 2024 (10,500); the majority of them are from the United Kingdom, followed by the United States, France, Germany, Turkey, Canada, Spain, Italy, Japan, and South Korea. Among them were 3,340 buyers, the majority from the United States, followed by the United Kingdom, Germany, France, and Spain.

During the press conference, RX also expressed its satisfaction with the revamped MIP Junior edition, which was significantly smaller than in previous years, and its commitment to the new MIP London, also revamped with changes to its layout, but still confident in making the event an important and valuable market alongside London Screenings.

Mipcom 2026 announced its dates: October 12-15, with Mip Junior returning the two days prior.

TURKEY Takes CENTER Stage

Turkish content has been one of the main focuses of Mipcom for several years now, and this edition was no exception, with multiple companies plastering the Palais with spectacular promotions for their top titles, and many guest stars visiting Cannes.

A packed agenda of meetings, presentations, and even a celebratory party marked another high-octane Mipcom for Kanal D International. The Turkish distributor presented its slate of new releases and Turkish dramas, led by its latest release, Sins and Roses. “It’s a classic drama story, with intrigue, betrayal, and everything our Latam audience loves. I’m sure it will be an excellent title for prime time,” said Duda Perman, Latam Sales Manager at KDI.

ATV Distribution also positioned itself as one of the main players in the Turkish wave that swept through Cannes this week, with an event packed with meetings and presentations, and even its own special dinner, which they hosted on the first night to present their powerful dramas to the international market. “We’ve received very positive feedback from all our clients. All our meetings were packed, and everyone enjoyed the events and the trailers,” said Muge Akar, Sales Director of ATV Distribution.

Meanwhile, Raya Group came to Mipcom to present the latest addition to its catalog: “I’m very happy to announce that we have a new title called New Life,” said İpek İnceoğulları, Sales Executive of Raya Group. “It’s a love story, starring a person with a disability. It shows their challenges and how they live their life, and their fight for their daughter.”

Global Agency, meanwhile, wasn’t satisfied with its spectacular event in Venice last Sunday and, for its new series, Dynasty of Love, held two events this Wednesday in Cannes: a press conference with the drama’s lead couple, Akın Akınözü and Serra Arıtürk, who also participated in the spectacular party for 750 guests held in Palm Beach.

From Portugal, SIC also demonstrated the power of Turkish drama, presenting its series Vitoria, the Portuguese adaptation of Global Agency’s Turkish drama Gulperi, which premiered at Mipcom this week. “It started off very successfully. We’re sure it will be another hit like The Promise,” said Carlota Vieira, Deputy Director of Content Sales at SIC.

Series from Latin America, Spain, and Turkey among The Wit’s Fresh Fictions

During the third day of Mipcom in Cannes, the international consulting firm The Wit presented another of its traditional Fresh TV sessions, this time dedicated to fiction productions.

This year’s list included titles from all over the world, with several entries from the Spanish-speaking world standing out, as well as Turkish dramas. From Spain came Las hijas de la criada from Atresmedia; and La encrucijada, a Secuoya Studios and Ay Yapim adaptation for Antena 3 of the Turkish drama Brave and Beautiful. From Turkey, the Inter Medya drama Halef stood out; while from Latin America, the Brazilian original Globoplay miniseries Días Perfeitos (Perfect Days) and the Colombian Netflix series Estado de Fuga 1986 appeared.

Beyond Turkey

While fiction played a leading role in the market, formats and animations also found their place, thanks to companies like All3Media International, which arrived in Cannes with a broad catalog of large formats, led by Rise and Fall, alongside Studio Lambert titles such as the successful Traitors, The Circle, and The Inheritance. “We’re eager to see if we can create new versions in Latin America,” said Yari Torres, VP for Latin America at All3Media International.

On the animation side, companies came to Cannes with the mission of demonstrating the power of major IPs, as did Krakatoa, a partner of Smilehood, with the renowned international brand Plim Plim; or Powerkids, with its animations derived from the characters of the iconic Jungle Book.

Icex, for its part, rounded out another great participation with its always active stand at La Riviera 7, complete with a busy agenda of meetings and a celebratory cocktail party.

Following an early end to the third day, tomorrow, Thursday, October 16, Mipcom will officially close the doors of its 2025 edition at the Palais des Festivals.