The Sales Executive of the Austrian distributor spoke with ttvnews at Mipcom about her current vision and the challenges of the international content market.
*Produced by Luis Cabrera, from Cannes, France
Known worldwide for its spectacular nature documentaries and factual content, ORF Enterprise once again made its way to Cannes for a new edition of Mipcom.
The group is present at the event to demonstrate the power of its catalog of factual content and its award-winning documentaries under the ORF Universum brand.
“ORF’s specialty is nature programs,” Phoebe Clark, Sales Executive of ORF Enterprise, began in a conversation with ttvnews. “I think public interest is shifting toward nature programs. We’ve had several buyers requesting these programs,” she revealed.
Latin America has always been fertile ground for the distributor. “We have more than 200 hours sold to many Latin American broadcasters,” the executive emphasized.
However, in times of change, content distribution in the region has presented new challenges. “Currently, it’s more difficult to close sales in Latin America, but we’re negotiating with several public television and cultural channels,” Clark explained.
“We have two very attractive formats, which I think are interesting for Latin America, and we’re looking for sponsors,” she added.
