He will lead all initiatives, operations, strategy, and programming across Latin America and Canada for both Paramount+ and Pluto TV, focusing on execution, market development, and alignment with platform goals.
Rodrigo Mazon is joining Paramount as Head of LATAM & Canada, DTC reporting directly to Cindy Holland. He will lead all initiatives, operations, strategy, and programming across Latin America and Canada for both Paramount+ and Pluto TV, focusing on execution, market development, and alignment with platform goals.
Rodrigo brings dedicated leadership to two high-priority regions, while maintaining alignment with Marco Nobili (Paramount+) and Olivier Jollet (Pluto TV). Jose Calderoni, SVP of Streaming for LATAM, will report to Rodrigo and focus on day-to-day operations for Paramount+ and Pluto TV in LATAM.
As Paramount continues to invest and scale globally, having strong, market-specific DTC leadership is critical. LATAM and Canada are uniquely positioned for growth.
Based in Los Angeles, Rodrigo brings deep experience and streaming expertise from senior roles at Netflix, and most recently, Rodrigo served as Chief Content Officer at Vix and was part of the founding launch team. He has a proven track record in scaling streaming businesses and local content operations across Latin America.
This move builds on the strong foundation of Paramount+ and Pluto TV in these regions.
