The premiere episode reached more than 1.7 million viewers, representing 4% of the Argentine population, and generated significant interest across all platforms.
Deception (La Traición) premiered successfully on Telefe. The Turkish drama produced by TIMS&B Productions was licensed by Inter Medya to the Argentine network and debuted to resounding success.
Aired during prime time, Deception premiered as the number one program in its time slot, reaching a 7.67 rating and a remarkable 47.51% audience share, surpassing its closest competitor by +121% in rating and +26 percentage points in audience share.
The premiere episode reached more than 1.7 million viewers, representing 4% of the Argentine population, and generated great interest across all platforms.
On Telefe’s official digital platform, MiTelefe, the series attracted 11,200 unique users and generated 193,700 total video minutes (TVM) during its live broadcast, highlighting its strong performance across all platforms.
This strong debut underscores the continued global demand for Turkish content and reflects the success of Inter Medya’s collaboration with major international networks. With its compelling storyline and broad appeal, Deception (La Traición) is expected to maintain its strong momentum throughout its run on Telefe.
