The new platform, launched in an effor to compensate DirecTV’s loss of subscribers, offers access to hundreds of channels and 40,000+ on-demand titles.
This Monday, AT&T announced the nation-wide launch of its new streaming service, AT&T TV, in the US.
The new platform is the group’s replacement for its satellite service, DirecTV, which has been consistently losing subscribers, reaching a loss of 4.1 million just last year.
“From now on, our lead TV products will be AT&T TV and HBO Max,” said Rasesh Patel, AT&T’s executive VP of broadband and video. DirecTV plans will still be available, but not actively marketed.
AT&T TV offers hundreds of TV channels, plus 40,000 on-demand titles and 500 hours of DVR storage space.
In addition, the service will provide access to other streaming services, including Netflix, Disney Plus, YouTube, Spotify, Pandora and HBO Max, along with over 5000 apps through the Google Play store.
The problem may come with the price. The entry-level Entertainment plan, (70 cable channels plus locals) costs US$49.99 per month for the first year, but rises up to US$ 93 a month for the second year.
Meanwhile, the Ultimate tier (170+ channes) costs US$ 69.99 a month for the first year and US$ 135 for the second. Premium channels like HBO, Cinemax, Showtime, Starz and Epix cost extra.
The company also is launching 1-gigabit broadband across its wireline footprint, priced at US$40 per month when customers get it in a bundle with AT&T TV.
