BrandStorytelling also produces Elevate at Sundance Mountain Resort, which returns July 14-17, 2025.
Mipcom Cannes and BrandStorytelling have announced that the flagship summit of brand-funded programming at the world’s largest B2B business marketplace for television and streaming content will be held in Cannes, France, in October.
Founded and led by producer, publisher, and media entrepreneur Rick Parkhill, BrandStorytelling has developed over the past decade to become the premier annual event supporting the growth and maturation of brand-funded programming in the U.S. and beyond.
The last of its ten editions, held in January as a Sundance Film Festival-sanctioned event, brought together in Park City, Utah, a community of more than 450 professionals from global brands (Ancestry, L’Oréal Paris, PepsiCo), platforms and producers (WBD, Meta, YouTube) and creators (Sean Evans, Rhett & Link) to present best case studies and storytelling strategies that drive brand affinity and growth.
The two-day summit jointly scheduled at the Palais des Festivals on Monday, October 13, and Tuesday, October 14, will also bring together brands, content creators, and TV creatives.
The goal is to nurture, produce, and finance new brand-driven stories through presentations, networking, and deal-making opportunities. More details about the summit will be announced in the coming weeks and months.
Lucy Smith, Director of Mipcom Cannes and MipJunior, said, “Brands are moving beyond traditional advertising and becoming storytellers, producing and commissioning their own series across all genres.”
“This partnership immediately offers brands, brand studios, and agencies a one-stop shop to reach more than 10,000 entertainment executives from over 100 countries and, in turn, creates new funding opportunities, co-production, and distribution deals for producers and platforms. As the world’s largest content and co-production marketplace, the time is right to create a home for brands at Mipcom Cannes,” said Smith.
Rick Parkhill said: “Brands are increasingly behind some of the biggest stories on our screens internationally. Mipcom Cannes is the unmissable global marketplace for television, making it the ideal partner and business platform for brands to further integrate into the global content ecosystem alongside the biggest studios and TV companies worldwide. This two-day international summit will explore new ways to connect, collaborate, and celebrate the evolving landscape of brand-funded content.”
BrandStorytelling also produces Elevate at Sundance Mountain Resort, which returns July 14-17, 2025.
Now in its eighth year, Elevate is the annual summer retreat for brands and their storytelling partners. This three-day gathering, limited to 125 participants, includes workshops, screenings, keynote presentations, abundant networking, collaboration and deal-making opportunities.
