MrBeast, Dude Perfect, Kinigra Deon, Ryan Trahan, Rebecca Zamolo, and Jordan Matter will join hosts Colin & Samir at the first ever Spotter Showcase, an exclusive event for YouTube creators to connect with CMOs and agencies on March 27 in NYC.
Spotter, a trusted partner of the world’s largest creators, is launching Spotter Showcase, an exclusive, invite-only event designed to give CMOs and agency leaders direct access to top YouTube Creators who have built the largest entertainment networks and hit TV shows of today.
Attendees will hear directly from some of the most innovative Creators, including MrBeast, Dude Perfect, Kinigra Deon, Ryan Trahan, Rebecca Zamolo, Jordan Matter, and other top Creators in attendance, with conversations led by Colin & Samir, who are also producing the event alongside the Spotter team.
At a time when streaming has surpassed cable as America’s most-watched viewing platform (source Statista), the way brands reach audiences has fundamentally changed. In fact, according to Nielsen, YouTube has been the No. 1 streaming platform in time spent viewing in the U.S. on TVs for the past two years—surpassing both Netflix and Hulu—which signifies a substantial shift in how audiences consume their entertainment and how media should shift with audience attention.
During the Showcase, Creators will share their content calendars, formats, tentpole series, audience data, and upcoming ideas—giving marketers an inside look at the future of Creator-driven and long-form YouTube entertainment.
Traditionally, broadcast and cable networks would preview new programming for advertisers. Spotter is shifting the spotlight with this showcase to the Creators truly shaping the future of entertainment. The Creators that are part of Spotter’s roster have over 77 billion minutes watched in the US for adults 18-49 in 2024, proving that YouTube Creators are the new mainstream. Their audiences aren’t just watching; they’re deeply engaged, surpassing the reach and impact of major cultural moments like the Super Bowl, Oscars, and NBA Finals.
“Spotter Showcase will help brands reach today’s top YouTube Creators, giving them direct access to the voices shaping culture and driving consumer engagement. It’s not just about ad placements—it’s about deep consumer attention and fostering authentic collaborations that give brands access to the unrivaled scale, trust, and engagement of Creator audiences,” said Aaron DeBevoise, CEO and founder of Spotter.
Nic Paul, president of Spotter added, “For decades, advertisers were about owning hit shows, moments, and attention across broadcast and cable. Today, that landscape has fundamentally shifted. To capture cultural moments and audience engagement, brands must align with Creators—who now command the largest and most engaged audiences across digital platforms. Spotter Showcase is a manifestation of this new reality, where Creators, not traditional networks, are starting to lead the entertainment industry.”
Spotter Showcase will feature intimate discussions and real-world case studies illustrating how Creator-led entertainment is shaping culture and redefining brand impact. For Creators, it’s an opportunity to present their upcoming content slate, secure brand partnerships through Spotter’s network, and gain insights into what top marketers are looking for. For advertisers, the Showcase is an opportunity to understand audience data, align their messaging with Creator-led content, and engage audiences in a more authentic, high-impact way. More than 150 of today’s top CMOs and marketers will be in attendance.
“Creators are not just making videos, they’re building modern media networks,” said Colin Rosenblum and Samir Chaudry, hosts of The Colin and Samir Show. “YouTube channels are becoming home to hit series, like Ryan Trahan’s “Penny Series” and Kinigra Deon’s “Vampire Siblings,” with millions of fans tuning in weekly. The Creators on stage at Spotter Showcase are some of the internet’s best storytellers, and this event gives them a platform to tell their story to advertisers. It marks a maturation in our industry and a shift from one-off brand deals to deep, strategic partnerships shaping the future of entertainment.”
