TelevisaUnivision will air 18 FIFA Club World Cup 2025 matches in the United States on its leading Spanish-language networks, Univision, UniMás, and TUDN.
DAZN, the world’s leading sports entertainment platform, today announced that it has entered into a wide-ranging partnership with TelevisaUnivision for the FIFA Club World Cup 2025 in the United States.
Under the terms of this partnership, 18 matches of the FIFA Club World Cup 2025 will be available for fans to watch in Spanish on TelevisaUnivision’s leading US networks Univision, UniMás, and TUDN.
Bringing together two of the top production teams in global soccer coverage, DAZN and TelevisaUnivision will jointly produce an extensive slate of programming surrounding the matches, including co-branded studio shows. They will also work closely together on a promotional and marketing strategy that will maximize the tournament’s reach to millions of soccer fans in the US.
In addition, TelevisaUnivision will lead efforts to bring the full scope of Spanish-language ad inventory for the FIFA Club World Cup 2025 to market for advertisers. This enables marketers to tap into its full suite of capabilities for an unparalleled proposition to drive engagement with fans through sponsorships, live activations, branded content, social integrations, and more.
Kicking off on Saturday, June 14, at Hard Rock Stadium in Miami, the FIFA World Cup 2025 will bring together 32 leading soccer clubs from 20 different countries around the world for matches to be played in 12 venues across the US. The tournament culminates with the final at MetLife Stadium in East Rutherford on Sunday, July 13.
Shay Segev, DAZN Group CEO, said: “DAZN’s wide-ranging partnership with TelevisaUnivision is an important part of our distribution strategy for the FIFA Club World Cup 2025, and will ensure that every soccer fan in the US can watch the tournament how they want. As well as delivering top-quality programming, we look forward to collaborating on marketing and ad sales, creating an unparalleled offering for brands and audiences alike.”
Olek Loewenstein, President of Global Sports at TelevisaUnivision, said: “TelevisaUnivision is committed to serving our audience with the best futbol action. We’re excited to partner with DAZN to bring the FIFA Club World Cup 2025, featuring some of the greatest clubs and players in the world, to millions of Spanish-speaking fans across the country. As soccer continues to build significant momentum in the US, brands will have a unique opportunity to tap into the passion of this sport, bridging sports and culture together to engage with Hispanic consumers.”
This partnership for the FIFA Club World Cup is a first step in a broader relationship between TelevisaUnivision and DAZN, which will include partnering on rights distribution, including DAZN’s sublicensing of key sports content for 2025 and beyond.
