The first wave of deals marks a major milestone in the global expansion of the hit franchise.
Liquid Rock Entertainment has secured a powerful lineup of European broadcast partners for SuperThings: Rivals of Kaboom, solidifying the brand’s foothold in the region as a key first step in its global rollout.
Following the success of SuperThings in Spain with TVE, TV3, and À Punt, the animated series is now set to reach millions of new viewers through strategic partnerships with leading European networks such as Gulli (France), Cartoonito (GAS, Eastern Europe, Benelux), ITVX (UK) and Panda (Portugal).
This expansion paves the way for the worldwide growth of the SuperThings franchise, and reinforcing its position, not only as a Toy hit, but as a must-watch kids’ entertainment property.
In addition to the series’ continued success, a SuperThings Feature Film is now in production, set to be distributed by Filmax. Meanwhile, a second season of the hit animated show is already in development, promising even more action-packed adventures from Kaboom City.
SUPERTHINGS KAZOOM POWER is a TV series based on the MAGICBOX characters; produced by TANDEM FILMS, FILMAX, TURANGA and 3CAT; with the participation of RTVE, APUNT and MAGICBOX; and, with the support of ICEC. FILMAX holds the international distribution rights to the show and has commissioned LIQUID ROCK ENTERTAINMENT to be the exclusive global sales agent of the TV series.
The series follows the epic battles between everyday objects-turned-heroes and villains in a vibrant, action-packed universe. With an innovative storytelling approach and an already massive fan base, the franchise is now poised for international success.
Xavi Mas, Co-Founder of Liquid Rock Entertainment, commented: “This is a pivotal moment for SuperThings. Securing these top-tier partners across Europe not only strengthens the brand’s presence but also sets the stage for our global expansion. We are thrilled to bring the world of Kaboom City to millions of new fans.”
Roberto Mitrani, Co-Founder of Liquid Rock Entertainment, added: “SuperThings is growing at an incredible pace, and this first wave of deals proves its potential as a truly global brand. With the upcoming feature film and a second season in the works, we’re just getting started.”
Adrià Bella, Global Sales & Marketing Director at MAGIC BOX added: “SuperThings started as a toy phenomenon, and now, with a full entertainment strategy, it’s becoming a global franchise. The success of the animated series and the upcoming feature film show just how much potential this brand has.”
Ivan Diaz, Head of International at FILMAX, mentioned: “We’re extremely impressed by the initial sales achieved by our dear friends at Liquid Rock in only few months working with our SuperThings series. Their great enthusiasm and their amazing commercial skills, together with the strong potential of the show, have placed SuperThings at a fantastic spot in the international marketplace”.
Jean-René AUCOUTURIER, SVP Development & New Business GULLI, stated: “We’re excited to be part of the SuperThings journey. The brand’s unique mix of action, humor, and adventure makes it a perfect fit for our audience. Gulli is commited to bring a whole eco-system to the SuperThings franchise in France.”
With this first phase of expansion completed, Liquid Rock Entertainment is already working on the next wave of deals to take SuperThings even further at the upcoming Kidscreen Summit.
