TTVNews celebrates its first 20 years by inviting friends and industry colleagues to share their personal experiences over the past two decades. Adolfo Álvarez, Content General Manager of ¡Hola! TV answers, “Where were you 20 years ago?”

This 2024 marks the 20th anniversary of TTVNews, a big reason to celebrate for the group, which is consolidating itself as one of the go-to media platforms in the audiovisual industry in Latin America.

And to mark the occasion, we’ve invited friends and colleagues to share their experiences, challenges, and lessons learned over the last 20 years in this industry.

This time, Adolfo Álvarez, Content General Manager of ¡Hola! TV answers, “Where were you 20 years ago?”

Where were you 20 years ago?

Congratulations, TTVNews, on those 20 years. Precisely 20 years ago was the year of my transition from Telecinco to Antena 3, the competition.

It was an exciting year because I had information from both channels in my head at the same time, and at some point, I felt like I was fooling myself. It was a year of learning and growth.

What growth opportunities do you see for the industry?

We are excited because the FAST world has opened up some options. We don’t know yet where they will take us, but we hope they will grow the market.

Then, Pay TV is in a moment of change, and we have to build and see where we want to go. I think that is the point where we are, where we have to see where we are going.