The director of Sales and Acquisitions spoke to ttvnews about the new fiction projects that they are presenting at Mipcom, including La Favorita 1922, Romi and El Marqués.
*With production by Luis Cabrera and Ana Paula Carreira, from Cannes, France
Present at a new edition of Mipcom in Cannes, Mediaset España is deploying a catalogue of great new projects for the international market, which, made up of few titles, prioritizes quality over quantity.
“We have come to present our Spanish productions. We have brought few productions, because we are adjusting the production and adapting it to what is our cinema strategy: fewer, better chosen, and with the best production,” began in a dialogue with ttvnews Ghislain Barrois, director of Cinema Sales and Acquisitions at Mediaset España.
With this criterion in mind, the group is presenting three major productions in this market, starting with La Favorita 1922, made with Bambú Producciones.
“One of the series we are presenting, which we have not aired yet but the market reception is spectacular, is a series by Bambú, which is a very prestigious Spanish production company with whom we have not worked until now,” explained the executive.
“We are excited to see that the public shares the excitement for our series. Our colleagues at Mediterráneo confirm that it is having a phenomenal reception. For us it is a very important series and we will see how it goes. There are 16 episodes, which is proof of our commitment, because we have ordered not eight, but 16. It is spectacular. A period series, with a lot of drama, romance, we are very happy,” he added.
In addition, the group is presenting Romi, described by Barrois as “almost a superhero series.”
“The protagonist is a disabled girl, she is deaf. But she can read lips and people’s attitudes. So as a private detective she is wonderful. All of this is set in the Basque Country. The production company is Mandarina,” he revealed.
“Last but not least, our third series is El Marqués. We have aired this one on Telecinco, one of the few Spanish fiction successes on linear TV this season. We are very happy,” said the executive. “It is a short miniseries of six episodes that narrates some murders that took place in Andalucia in the 70s, just after Franco’s regime. It is an unsolved case to this day. We have made a very elaborate fiction on a dramatic level, with two timelines.”
“It has worked especially well and we are very interested in seeing the reaction of the international market to a product that can travel all over the world, it is a universal true crime,” he concluded.
