The main event of the sports industry in Latin America is going back to Mexico in March 2025 with a new name: Sports Summit Latam, consolidating itself as an essential reference for the sports sector in the region.
The most important event of the sports industry in Latin America, Sports Summit, will return to Mexico on March 5 and 6, 2025 with a new name: Sports Summit Latam, reflecting the importance of the Mexican market for this event and sports worldwide.
After a successful World Tour 2024, which saw it land in Brazil, the United States and Mexico, and is preparing for its last stop in Argentina, Sports Summit is already organizing its global events for 2025, which will include its first edition in Europe, in Madrid, in June, and the return to Mexico as Sports Summit Latam.
This will be the fourth edition of Sports Summit in Mexico, a territory where the event is already absolutely consolidated. Its third edition, held in July 2024, had more than 2,500 attendees, more than 200 clubs, leagues, brands, media and 150 exhibitors.
“Mexico is the capital of Latin America; a high-impact market for the entire regional and global sports industry. This is why we decided to evolve the brand to Sports Summit Latam,” explained Sebastian Lateulade, founder and president of Sports Summit. “We are happy to announce that we will return to Mexico again with COLOüRS with a greater objective, to consolidate Sports Summit Latam as the most influential event in the sports industry in the region.”
Cory Crespo, President of COLOüRS, highlighted the relevance of Sports Summit Latam as a unique opportunity to take advantage of the growing role of the region in global sport. “This event allows us to capitalize on the unprecedented actions that will take place in the coming years, such as the World Cup in 2026 and the Olympic Games in Los Angeles in 2028, which place Latin America at the center of global attention in the sports field,” said Crespo.
The event will once again bring together some of the most important executives in the industry, from different confederations, leagues, clubs, brands, along with renowned sports personalities and technology companies to discuss the latest in innovation, digital transformation, fan engagement, sustainability, e-Sports, artificial intelligence and women’s sports, among other topics relevant to the sports industry.
The list of speakers and keynotes, as well as other details of the agenda and the brands participating in the Sports Summit Latam 2025, will be announced soon on the event’s official website.
